The commercials would play just before The Lego Movie but they had to be re-made entirely in Lego from existing commercials. This became very clear on the first day when even the director received a bollocking at his first attempt to touch the Lego… Strictly VERBOTEN!!! So, the whimsical Lego experience really wasn’t what I remembered as a kid… Yes, times were simpler then.Īnyway, here’s the back-story… We were asked to shoot two commercial spots for cinema. The Lego was out-of-bounds for everyone except the animators. ![]() What I didn’t realise, at that stage, was my duties would solely be to set up the camera and lighting. So, let’s be honest, if you’re asked to be the Director of Photography for a commercial where you can play with Lego all day, it’s really a no-brainer as to what your response should be… “HELL YES!!!” For this reason I felt it was worth revisiting the job for those who have never shot Lego before or are simply Lego enthusiasts. ![]() Well, it was a while ago when I shot a couple of Lego ‘remake’ commercials but since then they have gone on to win three Cannes Lions awards and multiple other advertising awards.
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